Event Management and Professional Sport Industry

Football frenzy

The basis of any business is demand – when someone agrees or disagrees to pay for the product offered to him. It doesn’t matter whether we talk about physical product or service, the purpose is to meet the consumer’s needs, so that that to create a solid business platform like “needs – manufacturing – product sale.”

However, when we talk about sport industry as business, we face some unique challenges. The problem is that many people, for example, interested in tennis or football are not immediately ready to spend a certain amount of money by paying for sport event. There are countries where all sport competitions are free to watch for many centuries and it is hard to believe they can be monetized.

To convert a sport event from a free spectacle to a business project based on cost-profit model, sports managers have to think pragmatically and creatively at the same time. We are coming to the concept of show business in the sport industry, which is a local system of economic relations, capable of generating a substantial profits. The profit streams are coming not only from the main sport event (the show), but also from some related businesses, like catering and souvenir sales.

Professional Sport is a Part of Show Business

There is no doubt that organization of professional sport events remains the main source of income for many industry players like athletes, sport clubs, associations and unions. Without big competitions, collecting a large number of spectators would be a hard task, and without visitors this business model would not work. So, we are looking at professional sport industry as a part of show business.

Here comes very interesting question on the point of sport economics – what are commercially attractive and unattractive sports, why some games are able to generate significant revenues, while others – not. Take, for example, football, hockey or basketball – they are bring substantial income to the parties concerned, while other sport activities are left aside. Is it possible to ignite the interest of the audience to the particular sport just by developing a successful public relations campaign, and applying marketing and advertising?

The answer to this question from the point of view of show organizers and event managers is YES – those “non-commercial” sports can be profitable. However, this often requires not only advertising, good infrastructure and management, but also some changes to the rules of the sport in question, to make it more dynamic and appealing to people.

One key member of the sports business industry is the State, which has its benefits in terms of tax revenues, direct and indirect promotion of sport and a healthy lifestyle. For this reason only, there is a tough competition among many States for the opportunity to host the Olympic Games, World Championships and European Cup. In other words, the State has its share of benefits from every sport event conducted, therefore it is actively supporting its organization.

Seeking Support from the Media

Another major party in the sport industry is media, which greatly changed the scale of the events, making them truly global and affordable at the same time despite a great number of spectators that are at a considerable distance from the sports venues.

The involvement of media into sport industry has greatly changed the structure and content of the business processes. In economic terms, we are talking about the “volume scale factor”, where athletes themselves continue to produce the same product, but other parties in the business chain like Media and Event Organizers are bringing the larger numbers of “consumers” – now through the radio, television and Internet. Thus, the costs incurred by the athletes and organizers of sports business remain the same – no increases in the costs of the training process, transportation, technical staff and facilities. However, they are now paying off, not only by the audience who came to the stadium, but also by all other fans using radio, television and Internet.

This creates two major assumptions for athletes and their coaches:

a) their recognition and fame increases dramatically; b) their income increases significantly.

The transformation of professional sport in a meaningful segment of show business means the entry into tough competition with other broadcasters like cinema, theater, circus and other leisure and entertainment institutions. To survive this competition, sports events should be interesting, informative and contain elements of celebration and novelty, which, in turn, requires special training of sports managers and event organizers.

Event Talks: OMC Hairworld World Cup 2014

hair worldcup

After former host cities like Moscow, Paris and Milan, the Hairworld World Cup finally returned to Germany for the first time in 14 years. The competition was held in Frankfurt in early May 2014, along with the Hair and Beauty show. It hosted around 1,300 hairdressers from 50 countries that competed for the desired world champion’s title.

For us, it was an interesting experience, not because it was the first hairdressing competition we’ve attended, but because we were amazed with the scale of event management in Europe. The city itself is a perfect site for any international even like this, so that participants won’t run out of ideas when choosing a social activity options.

The aim of this contest is to identify the best specialists in certain categories or subcategories. As a rule, the hairdresser wins when he received the biggest number of votes from audience or from representatives of the jury (depending on conditions). Thus, the winner of the competition is the individual who got the biggest number of points.

The organisation of this event is not the responsibility of host alone. The participants themselves have a thorough preparation process. After all, in order for a work to be recognized, it must meet the conditions of the contest. In addition to the rules themselves, the show-cases must reflect the real skill levels of competitors. It is not that easy – you have to find a model with the appropriate hair type, use only those accessories that have been allowed by the rules, to organize the professional photography in due course, and much more. Only then a master competitor can expect a guaranteed success.

We have managed to speak to Mila Pearson, the editor of curlandgo.com, about trends of hairstyles fashion and innovative ideas that competitions like OMC Hairworld are generating. “It is a shame to see exactly the same patterns for nearly 5 years. The manual haircut traditions are slowly dropping down; new masters are using trimmers a lot more often than scissors. However we are seeing an increasing number of styling tools, with leading companies offering a broad range of curling wands and flat irons with an improved formula for healthier results.”

One of the most important tasks of event manager would be creating a resource that provides information about upcoming competition, so that they will be able not only to decide on participation in appropriate activities. They will have a chance to test their strength, to improve the level of professional skills, create some profitable partnerships, as well as to introduce themselves to the country or the world (depending on the activities scale).

After all, any competition for hairdressers is a significant step in their creative journey. So stay tuned with the relevant news that allows you to keep abreast of important developments in the professional field.

How to Start Your Career in Event Management

event management career

There are so many professions in this world! Some of them are familiar to us, while others seem to be mysterious – that often refers to those vacancies that are relevant and, well, fashionable right now. We’ve decided to tell you what it takes to be a good event management specialist.

When we participate in any event, for example, as viewers, we rarely think about how much effort it takes to prepare and hold a conference, concert, or exhibition. We see a beautiful shell, which we like but we don’t think of people who did not sleep at night, trying hard to develop the concept, to negotiate with customers and contractors, write scripts, phone musicians and actors (depending on the type of event), and how many of them are now running behind the scenes holding the phone, worrying about the process and doing everything possible to us, the viewers.

Those people representing this difficult profession that are required the full commitment and ability to stay in control of any stressful situation are called event-managers.

The role of the specialist should not be underestimated. On top of the fact that he is responsible for the success of the event, he is still helping to build a positive image of the customer, namely that company, group or individual that initiated that event in question.

Event-managers work in small agencies, as well as in the large organizations. Interestingly, but according to statistics, women are choosing this profession much more often than men. If you are thinking about how to change the line of your business, or just want to learn about those who organize special events in greater detail, the information presented below is just for you.

The Responsibilities of Event Manager

The event management specialist who is responsible for its preparation, coordination and implementation should fact the fact that the scope of his responsibilities will be quite broad. They require discipline and skills to do everything on time.

  • Good communication skills are a must as you will be expected to deal with customers many backgrounds. Quite often you will be working together with the client on action plan, so your loyalty and tolerance is much appreciated.
  • Event manager should maintain a close contact with different sites and venues, as well as be engaged in search of the necessary equipment.
  • You should some ready-made programs for various corporate events that you can offer in a state of emergency. Usually every professional event manager will have various programs for type of occasion.
  • Budgeting and cost control are important skills for any successful event manager.
  • Another responsibility is to monitor the implementation of the contract with various contractors who are involved in the preparation of the event.
  • Event-manager should be able to evaluate the effectiveness of the event campaign. This is necessary in order to understand whether the customer has achieved his goal, for example, increased the product sales.

The Qualities of Successful Event Manager

Everybody will agree that the success of the event will also depend on personal qualities of its manager:

  • We have already discussed the importance of good communication, which comes handy when negotiating staff with customers and sub-contractors.
  • Event-manager should be “multi-tasking”, namely to be able to work on multiple projects simultaneously.
  • Stress resistance and the ability to respond quickly to changing circumstances – perhaps the most important requirement for event-managers. Representatives of the profession often work in “emergency mode”; they have to solve many problems “here and now”.
  • Having a creative edge also does not hurt: often professionals have to write their own scripts and think of the concept of entertainment.
  • A successful event manager should have a good grasp of math, which will help in the preparation of various estimates.

As you can see, it is demanding profession, which, however, brings a lot of reward on a long run. Hope you have enjoyed our introduction to the world of event manager, and may be considered this career for your future.

Top 3 Event Management Software Products

event management software

In the world when everyone is using internet to buy clothes, find the best hotel and even meet a friend, there is no wonder that event managers are putting their attention to online platforms and different products offering a pain-less ticketing software, even registration facilities, survey and marketing tools and so much more!

Today we will explore the top 3 software products that are gaining momentum online. We checked such parameters as social media shares and online visibility before our final verdict, and we are confident that these 3 management platforms will satisfy your needs!

Eventbrite – www.eventbrite.com

Eventbrite is easy-to-use online ticketing platform that allows event manages to promote events, distribute tickets (both, free and paid), and share the news on various social media platform such as Facebook and Twitter. With headquarters in San Francisco, the company generates constant revenue from 2006 by charging event organisers a small fee of the ticket price. However, the good news is that Eventbrite does not charge for free events, so you can use this platform to promote your gig, too!

Cvent – www.cvent.com

Perhaps the oldest platform out of all three, providing several unique services like Supplier Network which connects even managers with potential service providers.  The volumes are huge and the company claimed that some 139,000 events were managed in 2012 alone! You will be able to run successful ticketing registration campaign, analyse valuable data using survey management facility and build a special mobile app for your event. No matter what your plans are, you will be able to amaze attendees from the very first second!

RegOnline – www.regonline.com

Our 3rd place goes to RegOnline – the integrated management software for your event marketing and promotion. There are a number of unique features coming with the services such as website builder (comes handy when you are not planning on running a website after the event is over) and email marketing with their professional looking templates. However there is no free plan, even if your ticket does not cost a penny and all what you want is to promote your gig to friends and other people. Therefore, we suggest using this platform for events where the cost of using it can be passed to event’s attendees.

Basic Rules for Planning A Succesful Event

Blurred Colored Lights

Event management is a full set of measures for the creation of corporate and public events. And if the first mainly aims to strengthen an intra-corporate spirit, the second is used for advertising and PR-campaigns. In general, the problem of event management is to make the average activities of a real event remembered after it is over.

How to Start an Event

The reasons to event hosting are different. Depending on the purpose and nature, there are following types of ceremonies: competition, seminars, fundraising events for various purposes, meetings, anniversaries, ceremonies, opening celebrations, sporting events, musical performances and concerts, mass celebrations and many more. It is important to use each occasion correctly to organize the feast with the maximum benefit.

Event management (even on the small scale) requires considerable effort and expense, both intellectual and monetary. You need an effective trained personal just to be clear about the ultimate goals, objectives and desired publicity of the event. After answering below questions you can begin the actual event management. When planning, consider the following key points:


First of all, find out how much it costs. For example, for quality corporate event for 100 guests, expect to spend in the range of 15-20 thousand dollars. On the other side, the public event – such as Paul McCartney’s concert in London – is a different level of event management. In this case there are additional arrangements: pre-party, after-party, press interviews, press conferences, press lunches, VIP cocktail parties, etc. Accordingly, the cost of such grand events can reach astronomical figure!


The money question is not a main point – you need to solve the problem with the timing of the event as well as all stages of its preparation.


How many people will it take to organize an event, namely how many professional actors, directors, specialists in sound and light, promotional staff will be involved? Who will be responsible for the delivery of equipment, site preparation, and negotiations with contractors? You need to answer these questions well before the actual preparation mechanism comes into action.


At this stage it is important to know whether you need a help from the sponsors, and how it can be beneficial to both parties. It is difficult and time consuming task to find, convince and attract decent sponsors.

Communication and PR

Always remember that one of the most important tasks of the event management is getting the necessary publicity. Therefore, when planning your event, you need to understand who is your targeted audience and what kind of response you would like to receive.

Yourself or Agency?

This is one of the main questions that any aspiring brand manager or marketing director is faced by. People prefer to trust the experienced business professionals. The reason is clear: a specialized event agency will be able to overcome many troubles, taking the entire burden of organizational concerns on its shoulders.

Professional Advice

In order to ensure your goals are achieved, it is necessary to remember the basic rules:

  • Start planning the preparation in advance
  • Always start small, do not take more than what you can handle
  • Involve sponsors where possible
  • Prepare a small gifts to all participants
  • Find out who will provide you with everything you need
  • Do not forget about the restrooms!!!
  • Find out whether you need a special permission to host the event

To sum up, any event, no matter how complex it can be, requires professionalism, flexibility in decision-making and ability to forecast and anticipate the contingencies. But as with anything else, there are both average organizers and those who do it better!