After former host cities like Moscow, Paris and Milan, the Hairworld World Cup finally returned to Germany for the first time in 14 years. The competition was held in Frankfurt in early May 2014, along with the Hair and Beauty show. It hosted around 1,300 hairdressers from 50 countries that competed for the desired world champion’s title.
For us, it was an interesting experience, not because it was the first hairdressing competition we’ve attended, but because we were amazed with the scale of event management in Europe. The city itself is a perfect site for any international even like this, so that participants won’t run out of ideas when choosing a social activity options.
The aim of this contest is to identify the best specialists in certain categories or subcategories. As a rule, the hairdresser wins when he received the biggest number of votes from audience or from representatives of the jury (depending on conditions). Thus, the winner of the competition is the individual who got the biggest number of points.
The organisation of this event is not the responsibility of host alone. The participants themselves have a thorough preparation process. After all, in order for a work to be recognized, it must meet the conditions of the contest. In addition to the rules themselves, the show-cases must reflect the real skill levels of competitors. It is not that easy – you have to find a model with the appropriate hair type, use only those accessories that have been allowed by the rules, to organize the professional photography in due course, and much more. Only then a master competitor can expect a guaranteed success.
We have managed to speak to Mila Pearson, the editor of curlandgo.com, about trends of hairstyles fashion and innovative ideas that competitions like OMC Hairworld are generating. “It is a shame to see exactly the same patterns for nearly 5 years. The manual haircut traditions are slowly dropping down; new masters are using trimmers a lot more often than scissors. However we are seeing an increasing number of styling tools, with leading companies offering a broad range of curling wands and flat irons with an improved formula for healthier results.”
One of the most important tasks of event manager would be creating a resource that provides information about upcoming competition, so that they will be able not only to decide on participation in appropriate activities. They will have a chance to test their strength, to improve the level of professional skills, create some profitable partnerships, as well as to introduce themselves to the country or the world (depending on the activities scale).
After all, any competition for hairdressers is a significant step in their creative journey. So stay tuned with the relevant news that allows you to keep abreast of important developments in the professional field.